The Story Behind The Motto: Earning Customers Trust Since 1973
Trust
Noun \ˈtrəst\
1.Belief that someone or something is reliable, good, honest, effective, etc.
2. An arrangement in which someone’s property or money is legally held or managed by someone else or by an organization (such as a bank) for usually a set period of time
3. An organization that results from the creation of a trust
Growing up in the automotive world, I know that automotive repair shops have not always been viewed as synonymous with ‘trust’. To be honest, that negative connotation associated with repair shops is something that has never set well with me. Watching undercover news exposes and videos on the Internet, and reading other automotive shop reviews from customers online can make you start to understand why trust can be lost. 
Trust is difficult to define. Merriam-Webster’s definition of trust is just the tip of the iceberg in defining what trust is. We believe that trust is felt deeply, and experienced as an action. Past history, reputation, and referrals from friends can all add to the level of trust your customers may or may not be feeling.
Since the birth of our family business in 1973, trust has been the foundation of the relationships we build with our customers. We have always encouraged customers to take their vehicle to someone they trust, and we hope our customers believe that Silver Lake Auto & Tire Centers is that business for them.
Building trust with your customers takes time, and a lot of hard work and relationship fostering. However, it’s entirely doable if you and your team continuously work at providing honest and consistent service. Over the years, we constantly ask ourselves, “How would our customers like to be treated?” The answer is always simple, and it’s always the same. Customers want to be treated with kindness, respect and honesty. If you run your business with those competencies in mind, trust will come naturally. It’s important to remind yourself: with trust, you’ll have customers for life.